Apple presented on Tuesday the iPhone 17, a new series of iPhones equipped with longer -lasting batteries and higher quality cameras, said the company.
The company also announced a first iPhone model called iPhone 17 Air, which has a thinned design. Apple called the “thinner iPhone” of the company.
In total, the company announced four new iPhone models: iPhone 17, iPhone 17 Air, iPhone Pro and iPhone 17 Pro Max. The iPhone 17 is sold for $ 799, while the Air iPhone is executed for $ 999. The iPhone Pro costs $ 1,099, and the iPhone Pro Max is sold for $ 1,199.
The new iPhone models are available for pre-pedido and will arrive at stores on September 19, Apple said.
The iPhone 17 series presents a double lens camera system, which includes a new 48 megapixel camera ultra wide along with a separate lens with different megapixel offers depending on the model. An updated front camera will allow users to take landscape selfies while keeping the phone vertically, which makes it necessary to keep the smartphone horizontally for these images.
A new generation of Apple silicon chips, known as A19 and A19 Pro, allow a greater processing power, the company said. The iPhone 17 series also increases the size of the screen by reducing the edge of the intelligent phone perimeter. Each iPhone 17 model comes with 256 gigabytes of memory.
The new iPhone models better incorporate Apple’s intelligence, software driven by the company’s artificial intelligence, the company said. Meanwhile, the iPhone 17 Pro Max uses the new battery technology to offer the most durable battery life of any iPhone model ever offered.
The event, which Apple promoted under the nickname “Awe Dropping”, also presented new versions of Apple Watch and Airpods.
Apple’s CEO, Tim Cook, speaks on stage during an advertisement of new products in Apple Park, on September 9, 2025, in Cupertino, California.
GODOFREDO A. VASQUEZ/AP
In June, Apple launched expanded artificial intelligence capabilities and a new design interface in all its products. A new operating system called iOS 26 will deliver new user features, such as real -time language translation in Imessages and image identification, Apple said.
The company also said it would make additional artificial intelligence capacities available to developers available to developers, which allows them to create software fed with AI for Apple products.
The launch of the product on Tuesday arrives at a crucial moment for Apple. The company faces greater competition from rivals that offer software fed with AI. Meanwhile, President Donald Trump’s tariffs are expected to cost the company more than $ 1 billion this quarter, according to an estimate of the company.
Until noon on Tuesday, before the Apple event, the price of the company’s shares had fallen 6% so far this year.
In a profit call in May, Apple’s CEO, Tim Cook, said the company had changed the production of most of the iPhones sold in the US. UU. To India as a means to avoid high rates. In August, Trump had slapped 50% of tariffs to India, condemning the nation for his decision to continue buying Russian oil throughout the Russia-Ukraine war.
Cook has tried to establish friendly relationships with Trump, appearing in the White House for public events twice in recent weeks. In April, Trump exempted phones, computers and fries of the so -called “reciprocal tariffs” imposed on the goods made by China.
